Delivering Client Experiences that Differentiate Your Firm - An Interview with Peter Merholz
In professional services firms, the experiences we create for our clients plays a huge role in our ability to satisfy them, generate the return on investment they are looking for, and ensure they stay loyal clients. Listen to this episode as Peter Merholz, author of "Subject to Change" and president of Adaptive Path, explains what service firms can do to deliver valuable experiences to clients.
(Time 13:49)