Cross-Selling: One of the Greatest Areas of Untapped Potential Revenue
The benefits of cross-selling within client firms seem obvious: it takes less time, money, and effort to sell within client organizations than to new clients. But still many organizations resist doing it. In this podcast RAIN Group Co-President Mike Schultz explains why organizations are reluctant, what it takes to implement a strong cross-selling process, and the financial benefits of having cross-selling process.