Creative Ideas to Help Even 'Boring' Firms Stand Out—An Interview with Jason SurfrApp

Published: June 3, 2014, 11 a.m.

Many companies do not sound exciting on the surface. When you think of an accounting or insurance firm, for example, you probably picture something rather boring. Chances are, however, those firms are doing some unique and interesting things. It's those things—told through stories—that will help them stand out from others in their industry and draw buyers to them.