Creative Habits You Can Apply to Sales that Help You Differentiate—An Interview with Mark Donnolo

Published: March 11, 2014, 11 a.m.

Best practices can become old hat, resulting in lackluster client solutions that look and sound like everyone else's. To break from that and differentiate, you need to think creatively, says Mark Donnolo, author of The Innovative Sale. The key is to make creativity practical and functional. In this podcast, Donnolo explains four creative habits successful salespeople have that help them develop better client solutions.