Content Marketing: Share or Solve Problems, Don't Shill
Every business has to focus on content marketing--publishing articles, white papers, ebooks, podcasts or webinars--to attract new clients and become the go-to provider in their market. But they have to do it right, warns Ann Handley and C.C. Chapman, authors of the new book Content Rules. They need a strategy: plan what to do, share information, solve problems, and be human.