Are You Doing Enough to Win Customers' Love?—An Interview with Jack Vincent

Published: Jan. 21, 2015, 5:54 p.m.

People have long held negative perceptions of sales, making the idea of loving a salesperson laughable. The truth is many customers do love people who sell to them—if those people have certain qualities. Listen as Jack Vincent, author of A Sale Is a Love Affair, explains what it takes to win a customer's love.