A Ridiculous Way to Get Referrals
When you ask about how to get referrals, most people say all it takes is good work and a willingness to ask. But that's not enough. Your client is doing more than giving you a name and number. They're putting their reputation on the line, and they need to feel comfortable with you before they give you any information about a potential client. You cannot put them on the spot, and expect them to come up with a high-quality prospect for you, says Paul McCord, a leading authority on lead generation.