90% of Sales Training Fails—but You Can Fix That

Published: Sept. 27, 2011, 11 a.m.

Ninety percent of sales training fails. When you consider how much a company spends per person on sales training, a company can lose as much as $500,000 a year on failed sales training. Those are frightening figures, but companies can improve them, says John Doerr, Co-President of RAIN Group and co-author of the new report Why Sales Training Fails. Listen as Doerr discusses why sales training fails for so many companies and what they can do to fix that and start generating more money, not lose it.