3 Things Every Executive Listens for During a Meeting—An Interview with Sally Williamson

Published: Jan. 16, 2015, 5:07 p.m.

Whether you are a salesperson trying to get an executive to buy your product or you are a sales manager trying to approval for a new procedure, the important thing is to understand the executive's perspective. When you know what they want out of meetings, you will lead memorable meetings that prompt them to take action in your favor rather.