3 Reasons Why Firms Experience Boom/Bust Sales Cycles—An Interview with Colleen Francis
Many firms experience boom/bust sales cycle. They go through periods of high sales followed by no sales. But those cycles don't have to exist. They are completely self-inflicted, and companies can easily get themselves out of them, says Colleen Francis, author of Nonstop Sales Boom. Listen as Francis explains what companies can do to break those cycles and ensure consistent sales.