Podcasts Business RainToday's Sales Tips & Techniques Podcast 3 Keys to Forming Partnerships with Your Clients - With Andrew Sobel

3 Keys to Forming Partnerships with Your Clients - With Andrew Sobel

Published: June 17, 2009, 2 p.m.

Every consultant wants to form solid business partnerships with their clients, but many things can get in the way. Andrew Sobel, author of All for One: 10 Strategies for Building Trusted Client Partnerships, explains how to address some common challenges consultants face when trying to partner with their clients.

Questions he addresses include:

  •  How do you relate to clients as trusted advisors when you're an expert in your own business and not theirs?
  • How do you move past the function executive to the executive who makes the buying decisions?
  • How do you increase your skills at forming partnerships as well as the chance that you will?


    • (Time: 11:26)