3 Areas in Content Marketing Where Service Firms Go Wrong—An Interview with Joe Pulizzi
You know the benefits companies achieve from doing content marketing—viral videos, jumps in website traffic, increased number of leads. None of those can be achieved, however, if you don’t follow a few basic rules of content marketing. Listen as Joe Pulizzi, founder of the Content Marketing Institute, explains what those are, as well as discusses content marketing trends you should be aware of.