2 Methods to Help Prove the Benefits of Content Marketing
Content marketing is not new. John Deere has been doing it since 1895 when it started publishing its Furrow magazine. And several B2B firms, such as OpenView Labs, are having huge success using it to attract prospects and grow business. Still there are holdouts. If you, or the executives at your firm, don't think content marketing works, Joe Pulizzi, author of Epic Content Marketing, suggests trying these two methods.