Teaser: Beer Tourism with Kelly Ryan
b'For the full episode head over to the Brewery Pro Podcast.\\n\\nRecently on Radio Brews News we discussed the Sunshine Coast\\u2019s beer-focused campaign, through which the regional tourism body is promoting Queensland\\u2019s Sunshine Coast as a craft beer destination to encourage tourism to the region. It makes the cheeky claim to be Australia\\u2019s Craft Beer Capital.\\n\\nThe campaign has sparked plenty of discussion in beer circles about whether the craft beer capital claim is reasonable but the point is, it\\u2019s sparked discussion about beer. It\\u2019s also arguably the most significant pro-brewery campaign that has been run by any organisation in the country. It also includes its own podcast series, Pursuit of Hoppiness. And that is a great thing for the entire industry, especially as it would appear to have spawned an \\u201cus too\\u201d campaign from South East Queensland\\u2019s other coast, the Gold Coast, which would appear to have put some resources into promoting its breweries since its beachy competitor\\u2019s campaign began.\\n\\nThis can only be good for the industry.\\n\\nAs such a significant campaign, we wanted to find out what the tourism body saw of value in the brewing industry where others have overlooked it. We also wanted to hear of the insights into the campaign, and importantly, how other brewing regions can engage with their local tourism body to drive interest in their breweries.\\n\\nWe reached out to Kellly Ryan, the Sunshine Coast\\u2019s Head of Marketing for her insights into the campaign. Kelly is responsible for overseeing the organisation\\u2019s promotion and advertising efforts to build awareness of the Sunshine Coast and lure more visitors to the destination. As you\\u2019ll hear she has a wealth of tourism marketing knowledge, drawing on extensive experience with Canberra\\u2019s major tourism body and major national attractions.\\xa0\\n\\nThere\\u2019s a lot to learn about beer tourism in this BreweryPro episode.'