RBN...We give a XXXX about branding
b'Welcome to Radio Brews News.\\n\\nThis is a slightly shorter podcast with one interview, this time with Jack Mesley, Marketing Manager with XXXX.\\n\\nWhile for many breweries changing their label may not have huge repercussions, when you have a beer that makes some claims to be Australia\\u2019s biggest beer\\u2026at least in terms of volume sales, the move can be fraught. XXXX last week announced it was rebranding and, being fascinated by beer marketing, I wanted to find out about what\\u2019s involved and the considerations for a brand as big as XXXX.\\n\\nAs you\\u2019ll see, with beer being a conversation interviews don\\u2019t run to a script and so we ended up talking very widely about the XXXX brand, including whether the beer in the bottle is the same today as it was when Wilhelm Leitner created it 90 years ago. It should be stressed that while there was discussion about how the beer has evolved over the last few decades, XXXX is adamant that only the labels have changed under the current refresh.\\n\\nYou can find and download a PDF of the\\xa0transcript here. More information about the brand refresh can be seen in the media release below.\\n\\nGot some thoughts on this episode? You can post them in the comments section down below, onour Facebook page, or\\xa0email us. If you like the show\\xa0rate us on iTunes\\xa0and help others find us. Finally, if you are reading this in our daily email digest, you can hear the episode here.\\n\\nMedia Release\\n\\nPast meets present as new-look XXXX hits market'