RBN has heard you...and we're fixing it

Published: Sept. 7, 2012, 6 a.m.

b"In a special release Radio Brews News podcast Pete sides with VB while Matt puts on the tin foil hats and sees shadows on the grassy\\xa0knoll\\xa0as the thrash out the Great VB apology in far more detail than you ever probably wanted discussed, as well as contrast it with this week's media release announcing Crown Lager on tap.\\nWe will still be releasing our interview with Jade Flavell from The Wheatsheaf in Adelaide.\\n\\nToday's Pacific rendition of the Beer Barrel Polka comes to us performed by that legendary crooner, Knuckles O'Toole, from his magnum opus,\\xa0Sing Along With Knuckles O'Toole.\\xa0Buy it here, thank us later. There's also a special appearance by\\xa0Gemini Five. You can now hear Radio Brews News on\\xa0Stitcher Smart Radio\\xa0which lets you hear us directly on your iPhone, Android Phone, Kindle Fire and plenty of others.\\xa0Download\\xa0it free today at any app store. You can still get us on\\xa0iTunes\\xa0or listen to us right here.\\n\\nShow notes:\\n\\nOriginal media release announcing the change, 1 July 2009.\\n\\nMedia Release\\n\\nVB REMAINS GREAT VALUE\\nVB remains great value, retaining its wholesale price unchanged on stubbies and cans despite Federal Government excise increases and rising input costs.\\n\\nWith bi-annual CPI-indexed excise increases applying from 1 August and in the face of rising input costs including malt and hops,\\xa0 VB will hold its wholesale price in stubbies and cans, through tough economic times. VB will reduce alcohol-by-volume from 4.8 to 4.6% from August to fund this.\\n\\n\\u201cWith a microscopic change in alcohol content, VB will come in line with most Australian mainstream beers\\u201d, said VB Group Marketing Manager, Paul Donaldson. \\u201cThe beer tastes exactly the same, has the same standard drinks, and offers better value to stockists.\\u201d\\n\\n\\u201cWe\\u2019re investing behind the brand with one of Australia\\u2019s biggest ever beer ads \\u2013 VB Regulars \\u2013 launching next week\\u201d, Paul said.\\xa0 \\u201cVB is Australia\\u2019s favourite beer and we\\u2019re making sure it remains the real Australian beer.\\n\\nA bit of history:\\n\\n\\nCUB reduces strength of VB\\n\\nCUB denies drinkers can taste the difference and no one is complaining.\\n\\nFosters increases advertising spend on products to $30-million\\n\\nVB back to full strength"