Leanne White - Insightfully

Published: July 25, 2023, 8 a.m.

b'This week we meet Leanne White from social and market research firm Insightfully.\\nLeanne, or Lenny to her friends, is a former journalist and media advisor whose career has seen her move into the field of data research, especially in the area of public opinion.\\xa0\\nHer business, Insightfully, is an opinion and market research and strategy company. But, Lenny and her husband are also small investors in a brewery, Madocke Brewing on the Gold Coast and so has - to some extent -\\xa0turned her expertise into an interest in data in the brewing industry.\\xa0\\nWith all of our recent focus on \\u2018squishy data\\u2019 we thought it was a good time to speak to\\xa0Lenny about what makes good data and how breweries should be critically interpreting the data that they have available to them especially when making decisions based on it.\\nView the podcast data here.\\nThis episode of Beer is a Conversation is presented by HPA. Australia\\u2019s leading hop grower offers a huge range of Aussie, international and innovative hop products that can help breweries of all sizes become more efficient, more sustainable, and more profitable.\\nIf you like what we do at Radio Brews News you can help us out by:\\n\\nSponsoring the show\\n\\nReviewing us on Apple Podcasts, Spotify or your favourite podcasting service\\n\\nEmailing us at producer@brewsnews.com.au to share your thoughts'