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b'This is an archive conversation. As Covid is playing havoc with our scheduling, we found this very old, but still relevant interview with BrewDog\\u2019s James Watt from September 2011.\\n\\nWe have been joking - or maybe half joking - about the post craft world we increasingly inhabit.\\n\\nAs craft beer growth slows, the market becomes increasingly crowded and commercial realities of running a business seem to be ever more stark, some of the battle cries of the early craft beer movement are giving way to what we can perhaps charitably call more pragmatic business decisions.\\n\\nOvernight the self-proclaimed punks of the beer world BrewDog announced a partnership with Asahi in Japan to give their beers greater each in that market. I recalled James\\u2019 strident denunciations of Beavertown just 3 years ago when that brewery sold a minority stake to Heineken. Back then, James retweeted his earlier blog post post titled \\u201cNailing our colours to the mother effing mast." When you read those comments in light of last night\\u2019s announcement, those colours would appear terribly faded, if they - or the mast - are actually still there.\\n\\nWe\\u2019ll be back with fresh content next week, and of course discussing the news this Thursday.\\n\\nOur partners\\n\\nRadio Brews News is proudly presented by Cryer Malt, who we are thrilled to announce are back supporting us for another year of conversations. With over 25 years in the field, Cryer Malt are dedicated to providing the finest brewing ingredients to help brewers create the foundations of a truly excellent beer. Your premium brewing partner - and our premium podcasting partner - Cryer Malt is proud sponsor of this conversion and the Radio Brews News channel.\\n\\nEvery guest on Beer is a Conversation receives a new piece of exclusive merch - a branded Yeti Rambler mug, thanks to our good friends at Yeti.\\n\\nIf you like what we do at Radio Brews News you can help us out by:\\n\\n\\nSponsoring the show\\n\\n\\nReviewing us on iTunes or your favourite podcasting service\\n\\nEmailing us at producer@brewsnews.com.au to share your thoughts'