Episode 55 Steve Hindy & Adam Ferrier
b'A cracking show this week in which we caught up with Brooklyn Brewery co-founder, Steve Hindy, and talk about the strength of craft and the challenges it faces. The interview follows some of the themes Steve discussed in hisopening keynote\\xa0at the recent CBIA Craft Brewers Conference.\\n\\nWe also meet consumer psychologist and regular panellist on the Gruen Series, Adam Ferrier. Amongst many thank, Adam says that if you tell yourself that all that matters about the beer that you drink is the flavour and not the brand, then you\\u2019re kidding yourself. Yes, that means you too.\\n\\n\\nAdam Ferrier\\n\\n\\nThis week we have prizes, offering both a signed copy of Steve Hindy\\u2019s latest book\\xa0The Craft Beer Revolution: How a band of microbreweries is transforming the world\\u2019s favourite drink\\xa0and also a copy of Adam Ferrier\\u2019s book\\xa0The Advertising Effect: How to Change Behaviour.\\xa0Details of how to win are contained in the show. Winners will be announced in the next podcast.\\n\\nRadio Brews News is hosted by\\xa0Matt Kirkegaard\\xa0and\\xa0Pete Mitcham\\xa0and is produced by Lachie Mackintosh.'