Brews News Week: Race to the Rheinheitsgebottom

Published: Sept. 13, 2019, 12:35 a.m.

b'Brews News Week is our look back on the beer news of the week.\\n This week we look at:\\n CUB\\u2019s viral marketing win with VB\\n Great Northern\\u2019s Father\\u2019s Day Campaign\\n Byron Bay Brewery\\u2019s lager\\u2019s bottle is clearer than its orgin\\n \\xa0Deschutes Unveils New FMB Brand Modified Theory at Distributor Summit\\n\\n Are alcohol companies using digital marketing to target minors\\n Colorado football eliminating plastic beer cups at home games\\n \\xa0\\n Radio Brews News is proudly presented by Cryer Malt. With over 25 years in the field, Cryer Malt has been bringing you the world\\u2019s best local and imported malts. Your premium brewing partner and proud supporters of Brews News.\\n We thank Rallings Labels and Stickers for sponsoring this podcast. Call Rallings on 1300 852 235 to discover a more efficient way to get your small batch canning labels done.\\n Lastly we thank Unleashed Software for supporting the show. Unleashed is more than inventory management software. It\\u2019s a system that runs your whole business operations and gives you an unfair brewing advantage. Learn how Unleashed can help you run and grow your brewery.\\xa0\\n If you like what we do at Radio Brews News you can help us out by:\\n Sponsoring the show\\n Reviewing us on iTunes or your favourite podcasting service\\n Emailing us at producer@brewsnews.com.au to share your thoughts\\n All letter writers will receive a brews news bottle opener and go into the draw to win a mixed six-pack thanks to our good friends at Beer Cartel who sponsor our letter for the week.'