Beer is a Conversation: Lachy Crothers
b'This weeks Beer is a Conversation is with Lachy Crothers, head brewer at Brisbane\\u2019s Ballistic Brewing.\\n Regular listeners will know that freshness has been recurring topic on the podcast channel and so when Ballistic released a beer with a \\u2018Dead by\\u2019 date, our interest was immediately piqued.\\n The Sleep When You\\u2019re Dead range, is a series of one-off hop-driven limited releases which are launched with a two month best before date that the brewery calls a \\u2018Dead By\\u2019 date because after that date passes they retrieve any unsold beer from trade. It\\u2019s a gutsy move and one that cynics may say is about marketing, but it also carries a strong educational message about how long some beers can sit on shelves and still convey the brewer\\u2019s promise of quality.\\n Enjoy the conversation.'