Rewarding? ✓ Simple? ✓ Slightly Unexpected? ✓
Paul Twivy has been the first port of call for three UK prime ministers seeking social change.
We spoke to Paul about effective campaigning, why the Big Society never took off, and why CSR might be the future of commerce.
Plus we share the secrets behind a piece of fundraising copy that's compelling audiences to sit up, pay attention and donate.