Purpose *and* Profit
A new kind of bank grew out of the financial crisis – a bank with a 200-year heritage but a fresh outlook. CEO Paul Pester asked “What would you change about banking?” and the answers set a course for the revived TSB.
Can a bank navigate today’s financial uncertainty by throwing out sales targets and putting purpose before profit? And is it conceivable that a bank follow Richard Branson's advice to “have a bit of fun”?
Plus 5 tips to transform your big business idea.