Summary of "Zombie Loyalists" by Peter Shankman | Free Audiobook
Learn how to use great service to create rabid fans
Almost every day we encounter people who work in customer service. Perhaps you stop at the gas station before work where you interact with an attendant who pumps your gas. Or maybe you walk inside, get a cup of coffee, and interact with the employee behind the till. After work, you might head to the grocery store, the gym, or the bar for Happy Hour. No matter where you go, you interact with people who represent a company or business. So what happens when you encounter an employee who is just plain rude? Do they affect your day? Do they affect how you view that company? Of course, they do! Employees are on the frontlines for company representation, which is why customer service is a key component in keeping your customers happy and coming back. So how can you as a business owner ensure your employees provide great customer service? Throughout Zombie Loyalists, you’ll learn how to provide and promote incredible customer service as well as how to turn your customers into crazy loyal fans. These fans will help grow your company by spreading the word and building an army of Zombie Loyalists. Keep reading to learn how kindness starts from the top-down and why creating Zombie Loyalists is the most effective way to build brand awareness and success.
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