Summary of "Unleashing the Ideavirus" by Seth Godin | Free Audiobook
Unleashing The Ideavirus (2000) provides a radical new approach to re-thinking your marketing strategies.
Arguing that the advent of the internet has revolutionized the marketing scene, Seth Godin advocates the need for radical creativity when it comes to targeting customers. By providing a step-by-step map for rejecting traditional advertising approaches and ensuring that your marketing campaign goes viral.
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