Race and the Marketplace

Published: June 18, 2020, 11 a.m.

Professors of Marketing Akon Ekpo and Jenna Drenten discuss\xa0the sources and manifestations of trauma that are experienced\xa0daily\xa0in the marketplace and how consumers cope with these experiences.\xa0Listeners interested in learning more about trauma in the marketplace are encouraged to read\xa0Consumer Equality: Race and the American Marketplace\xa0or\xa0Race in the Marketplace: Crossing Critical Boundaries which is currently made available for free by the publisher.\xa0