AI And Consumer’s Curated Path To Purchase
For the internet to truly live up to its potential as the everything store, it's not enough to just have everything imaginable up for sale. Availability is only as good as a customer's ability to quickly find what they want - and purchase it without incident. And to make that happen, Yapstone EVP and CTO Sanjay Saraf says, requires diverse data streams and powerful AI to put the consumer, and their whole journey, into context.