Crack the Marketing Code #1: Relevance
b'You might think that the first step for marketing your book is to create more awareness \\u2013 after all, if people are going to buy your book, they have to know it exists, right? But there\\u2019s actually another important element that has to come first. Because lots of fanfare and attention won\\u2019t help your book sell if your audience doesn\\u2019t connect with your message. \\n\\nIn this first part of the Crack the Marketing Code series, Coach Tam explains how to make your message relevant to your target audience \\u2013 and how to communicate it to them from the beginning.'