How to Change the Mind of a Conservative

Published: Jan. 22, 2022, 8:44 p.m.

How do you get someone is is conservative to support climate change? Or stricter controls on guns? There is a way. Research confirms that conservatives tend to be focused on how good the past was, while liberals are \u201cfuture-focused\u201d. So what if you frame a statement about gun control by framing that statement around words and images that support a person\u2019s preferences for the past or the future? Let\u2019s see how your attitudes are being ever so slightly influenced by the way statements are \u201cframed\u201d. You\u2019ll be a wiser consumer as a result.