Episode 90. The Who Sell Out

Published: Oct. 30, 2022, 3 a.m.

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The Who had gained public notice in 1967 and the band's leader Pete Townsend wanted to stand out from the pack. He conceived the idea of recording an entire album in the format of a radio station's programming day, specifically the English Pirate radio stations that were on ships moored on the English Channel. They were off the English coast away from the jurisdiction of the British Authorities and it's governing rules for broadcasting. The Pirates played music that was not played on official broadcast outlets like the BBC. Tye Pirates broadcasted their signals back to England and they gained a massive audience that quickly endeared themselves to the bands the Pirates were showcasing. The Beatles, Stones, Kinks and others received a massive push as of a result of the Pirates playing their records on constant rotation.\\xa0

The Who were also benefactors of the format and Townshend gained more favor with them by recording a tribute to this movement. "The Who Sell Out" had new material interplayed with commercials and special jingles the band recorded to create the atmosphere of a Pirate Station broadcasting. This episode plays select numbers from the album as well as some other songs and jingles to compliment the original concept further.\\xa0 This album was a stop-gap for The Who as they went on to develop other concepts like "Tommy", "Who's Next" and "Quadropenia". This is The Who at their conceptual infancy.


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