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Currently the global beauty industry represents a US$500 billion market, and makeup represents about US$100 billion of that total. Millions of women rely on beauty tutorials for makeup ideas and beauty tips, but find it challenging to recreate professional makeup looks, as they are following makeup application instructions for faces that do not look like their own. As a result, they are not getting their best makeup look, and they are being forced to compare themselves to other women, impacting their confidence. Jennifer Christenson, is the Founder & CEO of FaceTrace Inc. (https://www.facetracebeauty.com/), an innovative company with a novel mobile app that uses proprietary technologies, including augmented reality, to guide women and beauty lovers in properly applying cosmetics without having to visit an in-store beauty counter, hire a professional makeup artist, or attempt to follow online makeup tutorials. Jennifer is also Co-Founder and CEO of JMP Global, which works in the areas of digital media, social networking, and event creation and management. Jennifer has her undergraduate degree from University of Michigan in Psychology / PreMed, has been a producer / host of several Chicago area television shows, was a Miss Illinois USA 2012 First Runner Up & Humanitarian Award Recipient, and is an accomplished author of the book Real by Jennifer Christenson.