PMP#18 w/ Will McMahon - A brief history of Programmatic (ENG)
In this episode we are taking the listeners on a journey from the past, present and future of RTB. Together with Tanya, Amanda is welcoming Wil McMahon, Video Strategy Director at Spark Foundry. He has a profound agency background and a lot of experience through out the history of programmatic adverting.
Those are the major questions, which we are discussing from the agency perspective:
>Past: How did Programmatic Advertising develop over the years?
> Present: How did the video landscape develop from TV to what it is today?
> Future: What topics are the focus in the next years?