Published: June 9, 2019, 10 a.m.
043: MANAGING EXPECTATIONS FROM THE START
WITH CLAIRE JEFFORD
On the podcast today is Claire Jefford. Claire began her award winning Interior Decorating firm in 2011 & quickly grew her business, boasting the highest reviewed design professional in the Greater Toronto area with 100 Houzz reviews. In 2017, Claire started a second business as a Business Coach.
With a background in Human Resources, Claire is passionate about having organized processes, marketing & she also loves creating videos. Audiences love Claire for her authentic personality, her helpful, straight up advice & cheeky sense of humor.
TOPICS MENTIONED:
- Setting Expectations
- Planning
- Budgeting
- Delegation
THOUGHTS FROM CLAIRE:
- You create your own “luck” because you work hard.
- I am not a big fan of “Fake it until you make it.”
- Consider what you don’t like doing in your business and find a way to delegate it.
- Do things the right way from the start.
- Have the conversation about money upfront. That will give you a good indication on some things.
- Make it a point to sit down to review the letter of agreement and expectations with your client.
- Look back at previous experiences to identify red flags.
- Explain your processes and how you work.
- Be authentic. Provide value. Be consistent.
- Consider using video to bring brand awareness to your company.
SOCIALS:
- Website: www.clairejefford.com
- Facebook: Claire Jefford Consulting
- Instagram: @clairejefford
- Youtube: Claire Jefford
REFERENCES AND RESOURCES: