BROADCASTS.com

b'Robb Green is the founder of Solving Alpha, a company with dozens of products and multiple product brands on Amazon, that also acquires other Amazon brands.\\xa0 He also hosts the I\\u2019m The One Podcast to help people migrate to the world of entrepreneurship.\\xa0 Today Robb is going to share valuable knowledge for inventors, startups, and small manufacturers on the importance of properly planning for an Amazon product launch, the technical aspects of an Amazon listing, and how to succeed in launching and growing your product sales on the Amazon marketplace platform\\nHere are the key takeaways from the episode:\\n\\nPreparing your listing to have success\\n\\nAmazon wants new products, and they want successful new consumer products.\\n\\nAmazon is just a marketplace / catalogue\\n\\nPrepare for your Amazon listing in advance\\n\\nHow do you capture eyeballs.\\n\\nMain image is the most important thing, then title, then a decision to make a click into your listing.\\n\\nStack images on Amazon, then reviews, then story.\\n\\nWrite for the algorithm, but also write for the story to sell the customer.\\n\\nIndexing on Amazon.\\xa0 Does Amazon find you relevant for a particular keyword.\\n\\nRanking on Amazon.\\xa0 This is how to get\\xa0\\n\\nSell-through (conversion rate) and click-through rate.\\n\\nThe better you perform than your competitors, the\\n\\nAmazon ads buys you visibility on the platform but it also gives you data.\\n\\nYou just need to be slightly better than an alternative product on Amazon.\\n\\nThese improvements on your ads will stack onto each other.\\n\\nSearch query performance data.\\n\\nConstantly improve your keywords by doing research\\n\\nProduct opportunity explorer.\\xa0\\n\\nThe product matters a lot, especially for reviews, but also quality matters in the long term matter for ratings.\\n\\nThere are a lot of garbage products on Amazon, so it is easy to compete quickly.\\n\\n\\nRobb Green Links:\\nLinkedIn | Solving Alpha | Podcast\\n\\nThe Product Startup Podcast Links:\\nhttps://www.ProductStartup.com/\\nInstagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube\\n\\nMako Design Links:\\nhttps://www.makodesign.com/\\nYouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter\\n\\nKevin Mako Links:\\nInstagram | LinkedIn | Quora | Facebook | Twitter\\n\\nProducer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories.'