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b'Chris Peer is the author of The Great 8 Pillars of ROI-Driven Marketing.\\xa0He is also the founder of SyncShow, a 20-year-old marketing company specifically for manufacturers and supply chain.\\xa0Today Chris is going to share some valuable knowledge for inventors, startups, and small manufacturers on the 8 required pillars of building a great marketing strategy for your product, the importance of those pillars, and best practices on how to build a successful marketing machine for your new hardware brand.\\nHere are the key takeaways from the episode:\\n\\nReturn on Investment for marketing is critical\\n\\nInvesting on marketing early saves you a lot of money down the road.\\n\\nDrive more sales than you spend in marketing.\\n\\nTrack and measure.\\n\\n8 pillars of marketing, in order of importance\\n\\nGoals, KPIs and industry benchmarks. An ROI driven goal for marketing.\\n\\nValue proposition.\\xa0Nail that ideal customer profile and what pain points you are solving for them.\\n\\nYour marketing strategy.\\xa0Very few people have it.\\xa0Where is your target market, channels that your buyers shop,\\xa0\\n\\nYour marketing team.\\n\\nYour website\\n\\nYour analytics and reporting.\\n\\nYour technology stack.\\xa0CRM and marketing automation.\\n\\nTemplates and guides.\\n\\nNot a single pillar is a marketing tactic, this is a marketing infrastructure.\\n\\nBuild marketing and sales infrastructure early in your hardware startup.\\n\\nMake sure to track first point of contact with your brand all the way through to a sale. Website, marketing, and sales are all linked together.\\n\\n\\nChris Peer Links:\\nLinkedIn | SyncShow | Book\\n\\nThe Product Startup Podcast Links:\\nhttps://www.ProductStartup.com/\\nInstagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube\\n\\nMako Design Links:\\nhttps://www.makodesign.com/\\nYouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter\\n\\nKevin Mako Links:\\nInstagram | LinkedIn | Quora | Facebook | Twitter\\n\\nProducer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories.'