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b'Tim Angel is the founder of Zugu, an Amazon eCommerce iPad case that sold millions of units online.\\xa0They have been perfecting the craft of direct-to-consumer selling on Amazon over the past 13 years, achieving over $30 Million Dollars in sales per year.\\xa0Today Tim is going to share some valuable knowledge for inventors, startups, and small manufacturers on the power of Amazon, how to get started in selling a new consumer product on Amazon, and best practices for growing sales quickly and effectively soon after launch.\\nHere are the key takeaways from the episode:\\n\\nWhen he got the opportunity to build an invention business, he went all in.\\n\\nThe only way you can fail is if you stop trying\\n\\nAmazon is an amazing platform for getting the best products a good chance in the market\\n\\nIf you\\u2019re coming up with one product, it is hard to succeed on your own website, but it is much easier to utilize the Amazon platform\\n\\nScale, conversion rates, and marketing in general\\xa0\\n\\nThere are a lot of 4-star products on Amazon, so if you can be a 5-star product, you get a major advantage.\\n\\nBuy products of your competitors and see how to make the best version of the product.\\n\\nLook at competitor reviews, and find out what people dislike about competitors and what they do like.\\n\\nSlowly make more and more progress.\\n\\nPlace a small order on the early.\\n\\nOn Amazon if you are competing on price, there is a lot of competition, if you are competing on quality, there is little competition right now.\\n\\nPost your personal story is a huge differentiator.\\n\\nDon\\u2019t do advertising until you have reviews.\\n\\nThere are lots of ways to get early reviews, use those methods.\\n\\nUse your ads to let people know that you have a premium product.\\n\\nLearn the advertising system yourself in Amazon.\\n\\nA low cost product is harder to sell because of shipping, advertising, etc.\\n\\nFocus on one product category and do it well.\\xa0Don\\u2019t do a bunch of things okay, do one or a few great.\\n\\n\\nTim Angel Links:\\nLinkedIn | Zugu Case\\n\\nThe Product Startup Podcast Links:\\nhttps://www.ProductStartup.com/\\nInstagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube\\n\\nMako Design Links:\\nhttps://www.makodesign.com/\\nYouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter\\n\\nKevin Mako Links:\\nInstagram | LinkedIn | Quora | Facebook | Twitter\\n\\nProducer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories.'