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b'Tyler Jefcoat is the founder of Seller Accountant, which helps Amazon sellers achieve maximum profitability through bookkeeping and CFO services.\\xa0He has been behind 9 figures in Amazon sales and 9 figures in exits, and that\\u2019s after he founded a company himself that grew to 120 employees before being acquired.\\xa0Today, Tyler is going to share valuable knowledge for inventors, startups, and small manufacturers on what direct-to-consumer selling online is, the pros and cons of Shopify vs Amazon and eBay, and the keys to success when scaling sales through direct-to-consumer selling online.\\xa0\\nHere are the key takeaways from the episode:\\n\\nWhat is Direct to Consumer selling?\\n\\nFunneling your customers from various platforms\\n\\nMarketplace strategy to get customers to your shopping cart\\n\\nShopify vs Amazon/Ebay\\n\\nWell designed, differentiated product sells very well on Shopify\\n\\nA direct connection to many customers that have a number of problem solved.\\n\\nHave your own website and drive Shopify to your website\\n\\nTips to Amazon profit\\n\\nStaple products typically are better suited to Amazon\\n\\nProduct design strategy to ensure success of product sales\\n\\nWhich community is important for a customer buying something online.\\n\\nIt\\u2019s okay to be the type of product that fits your brand\\n\\nAmazon fees are high, they take a lot of fees for each sale.\\n\\nAmazon logistics (pick, pack, delivery), also have fees\\n\\nMarketing on Amazon also has fees.\\n\\nCOGS is the leading indicator to how well you can market your product\\n\\nThe more margin, the more freedom you have to build an audience through advertising.\\n\\nThe less margin the more you have to be efficient for getting product to move.\\n\\n20% to 25% net margin is a very viable product.\\xa030% is big for scaling.\\xa015% is dead.\\n\\nKnow that your accounting is giving you real-time information on profitability of your hardware product sales.\\n\\nEach of your sales channels needs to be profitable\\n\\nEach product you have needs to be profitable.\\n\\n\\nTyler Jefcoat Links:\\nLinkedIn\\n\\nThe Product Startup Podcast Links:\\nhttps://www.ProductStartup.com/\\nInstagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube\\n\\nMako Design Links:\\nhttps://www.makodesign.com/\\nYouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter\\n\\nKevin Mako Links:\\nInstagram | LinkedIn | Quora | Facebook | Twitter\\n\\nPartner: PTC\\u2019s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality.\\n\\nProducer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories.'