BROADCASTS.com

b'Neha is Project Manager Lead at Meta for Ads Manager Reporting.\\xa0Before this, she spent 5 years with Google in a number of roles including Google Analytics manager and Head of Merchant Growth. She also invests in a number of startups.\\xa0Today Neha is going to share some valuable knowledge for inventors, startups, and small manufacturers on what direct-to-consumer digital marketing is, best practices for leveraging organic content to prepare for paid ads, and how to maximize the efficiency and effectiveness of paid digital advertising for amplifying your new hardware product\\u2019s growth.\\nToday you will hear us talk about:\\n\\nWhat is direct-to-consumer digital advertising\\n\\nDirect-to-customer allows you to preserve your margins\\n\\nFocus on organic content to start selling units, this helps you establish product market fit.\\n\\nGenerative AI has made the cost of organic content much less, faster, and easier.\\n\\nInterview experts in your area that surround your product, and that will drive organic content.\\n\\nBlogs are helpful, but people have changed the way they interact with them.\\xa0Use both audio, video, and written blogs.\\n\\nFind out which customers are your fan, and get them to tell your story, get lots of reviews.\\n\\nThink about experimentation when you start to run ads.\\n\\nMost people start with one type of ad.\\xa0Instead, try multiple different ads, and try different types of advertising.\\n\\nYou can again use AI to create a lot of options for testing your ads.\\n\\nCustomer segmentation and target audience\\n\\nCustomer needs, preferences, and pain points.\\n\\nBuild personas based on the job to be done or the skill level of your customer, and target that audience\\n\\nBranding and positioning.\\n\\nYou don\\u2019t need a lot of money to build a brand.\\n\\nWord of mouth is powerful for brand building\\n\\nData driven decision making.\\xa0Measure the effectiveness of your spend.\\n\\nInfluencer marketing can be much cheaper than traditional marketing.\\n\\nBe creative on how to drive customers to your hardware product.\\n\\nEnsure you set up digital tracking early on.\\xa0Every customer touch point needs to be monitored.\\n\\nRun A/B tests, then block time in your calendar to identify the insights.\\n\\nThree key things for hardware sales on digital platforms are campaign objectives, audience targeting, and ad performance analysis.\\n\\n\\nEPISODE LINKS:\\nNeha Bansal Links:\\nLinkedIn\\n\\nThe Product Startup Podcast Links:\\nhttps://www.ProductStartup.com/\\nInstagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube\\n\\nMako Design Links:\\nhttps://www.makodesign.com/\\nYouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter\\n\\nKevin Mako Links:\\nInstagram | LinkedIn | Quora | Facebook | Twitter\\n\\nPartner: PTC\\u2019s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality.\\n\\nProducer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories.'