BROADCASTS.com

b'Paul Rowan is the Co-Founder of Umbra, a household product company that designs, manufactures, and sells hundreds of consumer products all over the world.\\xa0You likely have at least one of their products in your home right now.\\xa0Paul ran Umbra for for 37 years, starting the entire company with just one product.\\xa0Today Paul is going to share some valuable knowledge on how inventors, startups, and small manufacturers can use both strategic purpose and higher purpose to create a great first product and your first product business.\\xa0From there, how do you leverage those principles to scale into a global product brand as he did with Umbra.\\nToday you will hear us talk about:\\n\\nSales can drive hardware ideas, what a great way to sell when you already know what your big buyers want.\\n\\nThe culture of work in hardware product design in the future.\\n\\nHardware designers are going to have a lot of options for developing work-from-home products, mental health issues, more collaborative office space environments and products, and many other emerging opportunities for the changing landscape of design.\\n\\nArtificial Intelligence (AI)\\n\\nAI cannot compete with human intelligence.\\n\\nAI is not a threat, it is the next tool.\\n\\nIf you embrace the tools, this will exponentially improve the caliber of your hardware startup.\\n\\nHumanistic direction or robotic direction\\n\\nPurposeful, sustainable, human.\\xa0This leads to long term.\\n\\nShort term vs long-term value\\n\\nHow can you differentiate yourself by adding humanistic values to your company.\\n\\nIf you don\\u2019t set the bar on good design, you won\\u2019t even get to market.\\n\\nBad design cannot even be put on the shelves.\\n\\nTo increase beyond great design, add humanistic values\\n\\nYou can compete with big corporate easily on humanistic values as a startup.\\n\\nSustainability, carbon footprint, sourcing, labor practices.\\n\\nPut your name on a product\\n\\nDon\\u2019t be afraid to put your name behind your brand.\\n\\nWhen you\\u2019re in the decision tree of short-term problem solve or long-term value, go for the long term value as that has become more important than ever for modern businesses.\\n\\nLong-term thinking will encourage significantly more success\\n\\nTest and test until you get it right in prototyping, use design thinking.\\n\\nThe human behind the design\\n\\n\\nEPISODE LINKS:\\nPaul Rowan Links:\\nLinkedIn | Umbra | PaulRowan.ca\\n\\nThe Product Startup Podcast Links:\\nhttps://www.ProductStartup.com/\\nInstagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube\\n\\nPTC Links:\\nhttps://www.ptc.com/\\nOnShape | Creo\\n\\nMako Design Links:\\nhttps://www.makodesign.com/\\nYouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter\\n\\nKevin Mako Links:\\nInstagram | LinkedIn | Quora | Facebook | Twitter\\n\\nPartner: PTC\\u2019s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality.\\n\\nProducer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories.'