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b'Steve Multer is the author of Nothing Gets Sold Until The Story Gets Told which can be found on Amazon and all major book retailers.\\xa0 He has done over 20,000 presentations and worked with major hardware brands such as Cisco, Panasonic, Siemens, HP, Philips, Xerox, and over 100 more, all on crafting product and brand messaging. Today Steve is going to share some valuable knowledge on how inventors, startups, and small manufacturers can understand what corporate storytelling is, what the main components of a well-crafted sales or brand story has, and best practices around both launching a new hardware product but also maintaining the brand connection for long-term customer loyalty.\\nToday you will hear us talk about:\\n\\nWhat is corporate storytelling\\n\\nMetrics of a product (what investors want to hear) vs corporate storytelling (what the public wants).\\n\\nDon\\u2019t tell the customer what you want to tell them, tell them what they want to hear. This requires knowing your audience.\\n\\nThe platform / pillars of a great story: Value, passion, and connection.\\n\\nHow do you change people\\u2019s lives, for the better, with their product.\\n\\nMake sure to maintain your personal passion in advertising.\\n\\nHow connect with people by telling them a story that they recognize and that they become a part of.\\n\\nYou can be the best advocate to your own hardware product, you are the story.\\n\\nInvestors invest in you as a human being.\\n\\nCombine your product with your story.\\n\\nTrust yourself to sell your own story, and bring the human passion in.\\n\\nStakeholders, buyers, investors will be more lenient when they believe in the story and the passion behind that story.\\n\\nBuild a community first.\\n\\nHow do you sell\\n\\nHow do you keep customers\\n\\nWhat is going to sustain and grow your hardware product and thus product brand for 10 years or more.\\n\\n\\nEPISODE LINKS:\\nSteve Multer Links:\\nLinkedIn | Book\\n\\nThe Product Startup Podcast Links:\\nhttps://www.ProductStartup.com/\\nInstagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube\\n\\nPTC Links:\\nhttps://www.ptc.com/\\nOnShape | Creo\\n\\nMako Design Links:\\nhttps://www.makodesign.com/\\nYouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter\\n\\nKevin Mako Links:\\nInstagram | LinkedIn | Quora | Facebook | Twitter\\n\\nPartner: PTC\\u2019s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality.\\n\\nProducer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories.'