159: Build a Community to Sell Your New Product Invention
b'Ashley Black is the founder of FasciaBlaster and many other related products.\\xa0 Her company sells millions of dollars of products per month directly to her customers all over the world, and has built a community of over 8 million followers on social media. She is also a two-time best-selling author.\\xa0 Her most recent book is titled From Passion and Purpose to Product and Prosperity.\\xa0 Today Ashley is going to share some valuable knowledge on how inventors, startups, and small manufacturers can build customer communities around your new hardware product, how to be the personal brand behind your product, and how to ensure successful brand growth so that you can be the next hardware startup unicorn.\\nToday you will hear us talk about:\\n\\nBuilding a brand for a hardware product startup\\n\\nFocused on ads that sold the products, but also getting them engaged in the actual community.\\n\\nGet to that point in ads where you are breakeven.\\n\\nGet out there and give deals to people for them to go out there and promote your product.\\n\\nAdvocate for yourself\\n\\nThere is magic as an inventor, the inventor themselves.\\n\\nLet the audience know who you are as a person, not just the product\\n\\nYou don\\u2019t need to be pretty, you don\\u2019t need to be polished, you just need to be yourself.\\n\\nYou don\\u2019t need to do a ton of research when you re just promoting yourself\\n\\nBe authentic\\n\\nSell to yourself\\n\\nSelf-funding\\n\\nYou have to be all-in\\n\\nLowering your CTA (customer acquisition cost).\\xa0 The bigger the community, the lower the cost per acquisition.\\n\\nWhat is Plan B, there is no Plan B.\\n\\nIf you\\u2019re an inventor out there, and you know your product can help, then it\\u2019s only up to you and your commitment.\\n\\nIf you want it to be a hobby, it\\u2019s just that, but if you want a legacy business.\\n\\nPeople have a lot of societal safety nets\\n\\nThe world is huge, find the others out there that resonate with you and your product\\n\\n\\nEPISODE LINKS:\\n\\nAshley Black Links:\\nLinkedIn | Website | Facebook | Twitter | Instagram\\n\\nThe Product Startup Podcast Links:\\nhttps://www.ProductStartup.com/\\nInstagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube\\n\\nPTC Links:\\nhttps://www.ptc.com/\\nOnShape | Creo\\n\\nMako Design Links:\\nhttps://www.makodesign.com/\\nYouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter\\n\\nKevin Mako Links:\\nInstagram | LinkedIn | Quora | Facebook | Twitter\\n\\nPartner: PTC\\u2019s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality.\\n\\nProducer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories.'