BROADCASTS.com

b'Ben Drury is the Founder of Yoto, a connected hardware toy product for kids.\\xa0Yoto has sold almost 500,000 units worldwide in just a few years of explosive growth.\\xa0Today Ben is going to share some valuable knowledge to inventors, hardware startups, small manufacturers, and e-commerce brands on the 5 different sales channels, and how a hardware startup evolves through those channels to maximize their sales growth just like Ben did with Yoto.\\nToday you will hear us talk about:\\n\\nCrowdfunding.\\xa0It takes you down a great path of figuring out all the elements needed to build a successful product business.\\n\\nDirect via Website.\\n\\nThe website gives you a lot more information that you can sell\\n\\nAmazon sales\\n\\nIt\\u2019s easy to set up sales with Amazon.\\n\\nWholesale / Retailers, Micro retailers, independent retailers, mass retailers\\n\\nIf you go to a retailer with a buggy product, you will get hurt at retail badly\\n\\nThere are lots of regulations with retailers, and a lot of requirements.\\n\\nRetailers want to see success before they bring on a new product\\n\\nRetailers operate on long cycles, they are looking years ahead\\n\\nYou have to be very well prepared for dealing with big retailers.\\n\\nSpecialty Channels\\n\\nDemand fuels specialty channels which are unique partnerships that want to buy your product\\n\\nThe feedback loop from customers is very active.\\n\\n\\nEPISODE LINKS:\\n\\nBen Drury Links:\\nLinkedIn | Yoto | Facebook | Instagram | TikTok\\n\\nThe Product Startup Podcast Links:\\nhttps://www.ProductStartup.com/\\nInstagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube\\n\\nPTC Links:\\nhttps://www.ptc.com/\\nOnShape | Creo\\n\\nMako Design Links:\\nhttps://www.makodesign.com/\\nYouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter\\n\\nKevin Mako Links:\\nInstagram | LinkedIn | Quora | Facebook | Twitter\\n\\nPartner: PTC\\u2019s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality.\\n\\nProducer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories.'