BROADCASTS.com

b'Matt Selbie is the President of Opiniator, a software platform that collects real-time feedback from product customers.\\xa0 He has spent over 25 years researching, strategizing, and implementing customer feedback programs. Today Matt is going to share some valuable knowledge on how inventors, startups, and small manufacturers should properly collect customer feedback, when to do it, how to do it, and the importance of it, along with breaking down clear actionable steps you can use for maximizing the right kind of feedback at your product launch.\\nToday you will hear us talk about:\\n\\nCompanies don\\u2019t consider feedback in their corporate strategy for their physical hardware products\\n\\nAsk the right people.\\n\\nAsk as close to the experience as you possibly can.\\n\\nAsk the right product feedback questions, figure out exactly what you specifically want to find out.\\n\\nThe fallacies in customer feedback.\\n\\nBreaking down the feedback into clear actionable questions.\\n\\nIt is better to focus on clearly data-driven answers rather than general intent open-ended questions.\\n\\nAsk two questions about one feature on your product.\\xa0 Vulnerability analysis.\\n\\nThink about feedback not just for product development, but also for how to sell.\\n\\nFeature creep without consulting customers\\n\\nHardware product feedback at a product launch\\n\\nGive the respondents the eventual data\\n\\nQualify the respondents.\\n\\nMake the feedback 2 minutes or less.\\n\\nRetail store camouflage of your product\\n\\nThe one thing to make someone consider buying\\n\\n\\nEPISODE LINKS\\nMatt Selbie / Opiniator Links:\\n\\n\\nWebsite: https://opiniator.com/\\n\\n\\n\\nLinkedIn: https://www.linkedin.com/in/matthewselbie/\\n\\n\\n\\nThe Product Startup Podcast Links:\\n\\n\\nWebsite: https://www.ProductStartup.com/\\n\\n\\n\\nInstagram: https://www.instagram.com/ProductStartup/\\n\\n\\n\\nLinkedIn: https://www.linkedin.com/company/ProductStartup/\\n\\n\\n\\nFacebook Page: https://www.facebook.com/ProductStartup/\\n\\n\\n\\nFacebook Group: https://www.facebook.com/groups/ProductStartup/\\n\\n\\n\\nPinterest: https://www.pinterest.com/ProductStartup/\\n\\n\\n\\nTwitter: https://twitter.com/ProductStartup\\n\\n\\n\\nYouTube: https://www.youtube.com/MakoInvent\\n\\n\\n\\nMako Design Links:\\n\\n\\nWebsite: https://www.makodesign.com/\\n\\n\\n\\nYouTube: https://www.youtube.com/MakoInvent\\n\\n\\n\\nInstagram: https://www.instagram.com/MakoInvent/\\n\\n\\n\\nLinkedIn: https://www.linkedin.com/company/MakoDesign/\\n\\n\\n\\nFacebook: https://www.facebook.com/MakoInvent/\\n\\n\\n\\nPinterest: https://www.pinterest.com/MakoInvent/\\n\\n\\n\\nTwitter: https://twitter.com/MakoInvent/\\n\\n\\n\\nKevin Mako Links:\\n\\n\\nInstagram: https://www.instagram.com/Entrepreneurs/\\n\\n\\n\\nLinkedIn: https://www.linkedin.com/in/KevMako/\\n\\n\\n\\nQuora: https://www.quora.com/profile/Kevin-Mako\\n\\n\\n\\nFacebook: https://www.facebook.com/KevMakoPage/\\n\\n\\n\\nTwitter: https://twitter.com/KevMako/\\n\\n\\n\\nAbout: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry\\u2019s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!'