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b'Jake Schmidt has sold over five hundred million dollars in products online for customers.\\xa0He is the CEO of Structured Agency, a digital marketing firm that specializes in performance marketing for hardware brands direct to consumer.\\xa0In his early years, he was the online sales guy behind the fidget spinner, which they ended up leveraging to then get into major retailers like Best Buy.\\xa0Today Jake is going to share some valuable knowledge on how inventors, startups, and small manufacturers can understand the different strategies to marketing online, what platforms are most successful and how that is changing, and how to spin up simple at-home ads that convert into real customers for your new physical product.\\nToday you will hear us talk about:\\n\\nPerformance marketing agency, which is driving revenue for your brand.\\n\\nPaid Media\\n\\nPush vs Pull marketing\\n\\nRetention marketing: Email and SMS Marketing\\n\\nCommunity building: Content Marketing\\n\\nIt all starts with a quality product\\n\\nSocial media likes unique content, meaning new invention ideas are promoted much heavier.\\n\\nTikTok is similar to what Instagram was 5 years ago\\n\\nRepurpose your content to amplify the digital creative work you are doing.\\n\\nShow the value proposition within 2 seconds\\n\\nKeep the product simple, so that you can sell it extremely quickly\\n\\nAuthentic video ads are easy to shoot, and the market loves them right now, and that opportunity may not last.\\n\\nConsider coupon websites, affiliate selling programs, etc.\\n\\n\\nEPISODE LINKS\\nJake Schmidt / Structured Agency Links:\\n\\n\\nWebsite: https://www.structured.agency/\\n\\n\\n\\nLinkedIn: https://www.linkedin.com/in/jake-schmidt-a495b513b/\\n\\n\\n\\nTwitter: https://twitter.com/iamjakeschmidt\\n\\n\\n\\nThe Product Startup Podcast Links:\\n\\n\\nWebsite: https://www.ProductStartup.com/\\n\\n\\n\\nInstagram: https://www.instagram.com/ProductStartup/\\n\\n\\n\\nLinkedIn: https://www.linkedin.com/company/ProductStartup/\\n\\n\\n\\nFacebook Page: https://www.facebook.com/ProductStartup/\\n\\n\\n\\nFacebook Group: https://www.facebook.com/groups/ProductStartup/\\n\\n\\n\\nPinterest: https://www.pinterest.com/ProductStartup/\\n\\n\\n\\nTwitter: https://twitter.com/ProductStartup\\n\\n\\n\\nYouTube: https://www.youtube.com/MakoInvent\\n\\n\\n\\nMako Design Links:\\n\\n\\nWebsite: https://www.makodesign.com/\\n\\n\\n\\nYouTube: https://www.youtube.com/MakoInvent\\n\\n\\n\\nInstagram: https://www.instagram.com/MakoInvent/\\n\\n\\n\\nLinkedIn: https://www.linkedin.com/company/MakoDesign/\\n\\n\\n\\nFacebook: https://www.facebook.com/MakoInvent/\\n\\n\\n\\nPinterest: https://www.pinterest.com/MakoInvent/\\n\\n\\n\\nTwitter: https://twitter.com/MakoInvent/\\n\\n\\n\\nKevin Mako Links:\\n\\n\\nInstagram: https://www.instagram.com/Entrepreneurs/\\n\\n\\n\\nLinkedIn: https://www.linkedin.com/in/KevMako/\\n\\n\\n\\nQuora: https://www.quora.com/profile/Kevin-Mako\\n\\n\\n\\nFacebook: https://www.facebook.com/KevMakoPage/\\n\\n\\n\\nTwitter: https://twitter.com/KevMako/\\n\\n\\n\\nAbout: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry\\u2019s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!'