123: Selling A Hardware Product on B2B Platforms

Published: April 20, 2022, 8 a.m.

b'Gil Bar-Lev is the founder of Homeroots, a North American Business to Business product marketplace that connects new innovative furniture products with furniture stores, distributors, and buyers. Earlier in his career he was the one who brought together Amazon and Toys R Us, back in 2002.\\xa0Today Gil is going to share some valuable knowledge on how inventors, startups, and small manufacturers can successfully build a hardware product business, then how to start and scale selling through B2B marketplaces online.\\nToday you will hear us talk about:\\n\\nHave passion about what you love in your hardware product startup\\n\\nIf you develop a product, go all in.\\n\\nNever give up, if you are passionate about your product\\n\\nFigure out your target audience\\n\\nCreate differentiation, or an improvement\\n\\nWillingness to listen\\n\\nPivot if needed, after listening to customers\\n\\nIt\\u2019s hard to get feedback\\n\\nThe quality of a new hardware product is critical.\\n\\nStay competitive by keeping quality high\\n\\nThe industry in business-to-business sales could be multiple times the size of the sexy sales channels like direct to consumer.\\n\\nThe first order is so amazing\\n\\nDon\\u2019t price to low originally, as you may lose a lot of interest from bigger buyers as you created too little margin\\n\\nLeverage relationships with these buyers when you start getting connected\\n\\nEncourage a feedback loop and channel\\n\\nDon\\u2019t get defensive of feedback, try genuinely to help.\\n\\n\\nEPISODE LINKS\\nGil Bar-Lev / HomeRoots Links:\\n\\n\\nWebsite: https://www.homeroots.co/\\n\\n\\n\\nLinkedIn: https://www.linkedin.com/in/gilbar-lev/\\n\\n\\n\\nThe Product Startup Podcast Links:\\n\\n\\nWebsite: https://www.ProductStartup.com/\\n\\n\\n\\nInstagram: https://www.instagram.com/ProductStartup/\\n\\n\\n\\nLinkedIn: https://www.linkedin.com/company/ProductStartup/\\n\\n\\n\\nFacebook Page: https://www.facebook.com/ProductStartup/\\n\\n\\n\\nFacebook Group: https://www.facebook.com/groups/ProductStartup/\\n\\n\\n\\nPinterest: https://www.pinterest.com/ProductStartup/\\n\\n\\n\\nTwitter: https://twitter.com/ProductStartup\\n\\n\\n\\nYouTube: https://www.youtube.com/MakoInvent\\n\\n\\n\\nMako Design Links:\\n\\n\\nWebsite: https://www.makodesign.com/\\n\\n\\n\\nYouTube: https://www.youtube.com/MakoInvent\\n\\n\\n\\nInstagram: https://www.instagram.com/MakoInvent/\\n\\n\\n\\nLinkedIn: https://www.linkedin.com/company/MakoDesign/\\n\\n\\n\\nFacebook: https://www.facebook.com/MakoInvent/\\n\\n\\n\\nPinterest: https://www.pinterest.com/MakoInvent/\\n\\n\\n\\nTwitter: https://twitter.com/MakoInvent/\\n\\n\\n\\nKevin Mako Links:\\n\\n\\nInstagram: https://www.instagram.com/Entrepreneurs/\\n\\n\\n\\nLinkedIn: https://www.linkedin.com/in/KevMako/\\n\\n\\n\\nQuora: https://www.quora.com/profile/Kevin-Mako\\n\\n\\n\\nFacebook: https://www.facebook.com/KevMakoPage/\\n\\n\\n\\nTwitter: https://twitter.com/KevMako/\\n\\n\\n\\nAbout: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry\\u2019s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!'