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b'Kelly Schmutte is a dual degree graduate and a lecturer at Standford University at d.School.\\xa0 She has also worked at IDEO and on product development of many hardware products, including designing and running her own product called PerfectFit, one of the world\\u2019s leading professional dance shoes, and is the co-author of the design book Navigating Ambiguity.\\xa0 Today Kelly is going to share some valuable knowledge on how inventors, startups, and small manufacturers can understand ambiguity and unexpected circumstances within the product development journey, and how to maximize the value of your product through prototyping and testing before going into manufacturing.\\nToday you will hear us talk about:\\n\\nDefining ambiguity - The quality of being open to more than one interpretation\\n\\nHow does it apply to hardware product design\\n\\nFraming the problem, then asking why that problem is important\\n\\nHow do you then go about solving the problem.\\n\\nWhat is some of the academic research around ambiguity in design\\n\\nHow do you use this in hardware design\\n\\nThe importance prototyping\\n\\nPrototype to learn at first, then prototype to figure it out, then prototype to perfect it and validate it.\\n\\n\\nEPISODE LINKS\\nKelly Schmutte / Navigating Ambiguity Links:\\n\\n\\nLinkedIn: https://www.linkedin.com/in/kelly-schmutte-a29b614/\\n\\n\\n\\nWebsite: https://perfectfitpointe.com/\\n\\n\\n\\nBook: https://www.penguinrandomhouse.com/books/623448/navigating-ambiguity-by-andrea-small-kelly-schmutte-and-stanford-dschool-artwork-by-reina-takahashi-photographs-by-andria-lo/\\n\\n\\n\\nThe Product Startup Podcast Links:\\n\\n\\nWebsite: https://www.ProductStartup.com/\\n\\n\\n\\nInstagram: https://www.instagram.com/ProductStartup/\\n\\n\\n\\nLinkedIn: https://www.linkedin.com/company/ProductStartup/\\n\\n\\n\\nFacebook Page: https://www.facebook.com/ProductStartup/\\n\\n\\n\\nFacebook Group: https://www.facebook.com/groups/ProductStartup/\\n\\n\\n\\nPinterest: https://www.pinterest.com/ProductStartup/\\n\\n\\n\\nTwitter: https://twitter.com/ProductStartup\\n\\n\\n\\nYouTube: https://www.youtube.com/MakoInvent\\n\\n\\n\\nMako Design Links:\\n\\n\\nWebsite: https://www.makodesign.com/\\n\\n\\n\\nYouTube: https://www.youtube.com/MakoInvent\\n\\n\\n\\nInstagram: https://www.instagram.com/MakoInvent/\\n\\n\\n\\nLinkedIn: https://www.linkedin.com/company/MakoDesign/\\n\\n\\n\\nFacebook: https://www.facebook.com/MakoInvent/\\n\\n\\n\\nPinterest: https://www.pinterest.com/MakoInvent/\\n\\n\\n\\nTwitter: https://twitter.com/MakoInvent/\\n\\n\\n\\nKevin Mako Links:\\n\\n\\nInstagram: https://www.instagram.com/Entrepreneurs/\\n\\n\\n\\nLinkedIn: https://www.linkedin.com/in/KevMako/\\n\\n\\n\\nQuora: https://www.quora.com/profile/Kevin-Mako\\n\\n\\n\\nFacebook: https://www.facebook.com/KevMakoPage/\\n\\n\\n\\nTwitter: https://twitter.com/KevMako/\\n\\n\\n\\nAbout: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry\\u2019s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!'