115: How to Successfully Design & Launch a Toy Invention

Published: Feb. 23, 2022, 9 a.m.

b'Dan Klitsner is the inventor of the super-popular toy Bop It, along with over 300 other toy inventions of his that are out on the market.\\xa0Bop It alone has sold more than 30 million units.\\xa0Dan has been in the product game for over 25 years with over 500,000 followers on social media.\\xa0Today Dan is going to share some valuable knowledge on how inventors, startups, and small manufacturers can use best practices from his success in the toy industry to build and launch a successful toy product, and how those lessons can apply to success in any hardware product vertical.\\nToday you will hear us talk about:\\n\\nFailures are the best way to lead to success\\n\\nToys blended with industrial design\\n\\nToys are generally creating opportunity, where products solve a problem\\n\\nDon\\u2019t just think of products as a problem solving tool\\n\\nEverything is RITE (a formula for how to evaluate your idea)\\n\\nRelationship, Idea, Timing, Execution\\n\\nMeetings that are failures, they can be learned from\\n\\nA great idea is only one part of the puzzle\\n\\nPretend that your idea is only a 5 out of 10, then improve it\\n\\nTiming is not luck, you can gauge this via research\\n\\nRelentless listening to everyone and everything throughout your product journey\\n\\nKnock on the right doors, and enough doors, to find a good fit\\n\\nListen to your prospective buyers\\n\\n\\nEPISODE LINKS\\nDan Klitsner Links:\\n\\n\\nKID Group Website: http://www.kid-group.com/\\n\\n\\n\\nBop It Website: https://bopitforgood.com/\\n\\n\\n\\nLinkedIn: https://www.linkedin.com/in/dan-klitsner-4b0bb52/\\n\\n\\n\\nInstagram: @bopitinventor\\n\\n\\n\\nTikTok: @bopitinventor\\n\\n\\n\\nThe Product Startup Podcast Links:\\n\\n\\nWebsite: https://www.ProductStartup.com/\\n\\n\\n\\nInstagram: https://www.instagram.com/ProductStartup/\\n\\n\\n\\nLinkedIn: https://www.linkedin.com/company/ProductStartup/\\n\\n\\n\\nFacebook Page: https://www.facebook.com/ProductStartup/\\n\\n\\n\\nFacebook Group: https://www.facebook.com/groups/ProductStartup/\\n\\n\\n\\nPinterest: https://www.pinterest.com/ProductStartup/\\n\\n\\n\\nTwitter: https://twitter.com/ProductStartup\\n\\n\\n\\nYouTube: https://www.youtube.com/MakoInvent\\n\\n\\n\\nMako Design Links:\\n\\n\\nWebsite: https://www.makodesign.com/\\n\\n\\n\\nYouTube: https://www.youtube.com/MakoInvent\\n\\n\\n\\nInstagram: https://www.instagram.com/MakoInvent/\\n\\n\\n\\nLinkedIn: https://www.linkedin.com/company/MakoDesign/\\n\\n\\n\\nFacebook: https://www.facebook.com/MakoInvent/\\n\\n\\n\\nPinterest: https://www.pinterest.com/MakoInvent/\\n\\n\\n\\nTwitter: https://twitter.com/MakoInvent/\\n\\n\\n\\nKevin Mako Links:\\n\\n\\nInstagram: https://www.instagram.com/Entrepreneurs/\\n\\n\\n\\nLinkedIn: https://www.linkedin.com/in/KevMako/\\n\\n\\n\\nQuora: https://www.quora.com/profile/Kevin-Mako\\n\\n\\n\\nFacebook: https://www.facebook.com/KevMakoPage/\\n\\n\\n\\nTwitter: https://twitter.com/KevMako/\\n\\n\\n\\nAbout: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry\\u2019s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!'