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b'Toccara Karizma is the Founder and President of Karizma Marketing which is Hawaii\\u2019s leading digital marketing agency.\\xa0She has spent 14 years in the industry, building many 7 to 9 figure product brands through online marketing and sales.\\xa0Today Toccara is going to share some valuable knowledge on how inventors, startups, and small manufacturers can use the internet to sell directly to end-customers.\\xa0She talks about how an inventor can broadcast your messaging to the world, the types of purchase audiences, how to research other brands around your product, and using video and influencers to increase your invention sales.\\nToday you will hear us talk about:\\n\\nNever has it been easier to grow a brand online.\\n\\nEcommerce skyrocketed over COVID\\n\\nPaid ads vs organic.\\n\\nSales psychology\\n\\nThe Cow method.\\xa0Customer\\u2019s own words.\\n\\nResearch other brands and what they are doing, then use the reviews on those to start using the keywords both positive and negative.\\n\\nUsing micro-influencers to sell\\n\\nUsing video to sell\\n\\n4 types of audiences for selling products direct to end-buyers\\n\\nFacebook ad library, and getting access to it.\\n\\n\\nEPISODE LINKS\\nToccara Karizma / Karizma Marketing Links:\\n\\n\\nWebsite: https://karizmamarketing.com/\\n\\n\\n\\nLinkedIn: https://www.linkedin.com/in/toccarakarizma/\\n\\n\\n\\nThe Product Startup Podcast Links:\\n\\n\\nWebsite: https://www.ProductStartup.com/\\n\\n\\n\\nInstagram: https://www.instagram.com/ProductStartup/\\n\\n\\n\\nLinkedIn: https://www.linkedin.com/company/ProductStartup/\\n\\n\\n\\nFacebook Page: https://www.facebook.com/ProductStartup/\\n\\n\\n\\nFacebook Group: https://www.facebook.com/groups/ProductStartup/\\n\\n\\n\\nPinterest: https://www.pinterest.com/ProductStartup/\\n\\n\\n\\nTwitter: https://twitter.com/ProductStartup\\n\\n\\n\\nYouTube: https://www.youtube.com/MakoInvent\\n\\n\\n\\nMako Design Links:\\n\\n\\nWebsite: https://www.makodesign.com/\\n\\n\\n\\nYouTube: https://www.youtube.com/MakoInvent\\n\\n\\n\\nInstagram: https://www.instagram.com/MakoInvent/\\n\\n\\n\\nLinkedIn: https://www.linkedin.com/company/MakoDesign/\\n\\n\\n\\nFacebook: https://www.facebook.com/MakoInvent/\\n\\n\\n\\nPinterest: https://www.pinterest.com/MakoInvent/\\n\\n\\n\\nTwitter: https://twitter.com/MakoInvent/\\n\\n\\n\\nKevin Mako Links:\\n\\n\\nInstagram: https://www.instagram.com/Entrepreneurs/\\n\\n\\n\\nLinkedIn: https://www.linkedin.com/in/KevMako/\\n\\n\\n\\nQuora: https://www.quora.com/profile/Kevin-Mako\\n\\n\\n\\nFacebook: https://www.facebook.com/KevMakoPage/\\n\\n\\n\\nTwitter: https://twitter.com/KevMako/\\n\\n\\n\\nAbout: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry\\u2019s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!'