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b'Jill Bong is an entrepreneur, homesteader, and inventor of Chicken Armor - a different chicken saddle. She is also the author of over a dozen books on homesteading and self-reliant living.\\nIn this episode, we learn about\\n\\n\\t* Why Jill and her husband created\\xa0their\\xa0product despite established competition in the space\\n\\t* Differentiating the product from competitors\\n\\t* The design drivers - few components, washable, easy to manufacture, and low cost\\n\\t* The process of working with material suppliers\\n\\t* Keeping startup costs low - "We almost had no choice, we had to work with a shoestring budget, or almost no budget in this case"\\n\\t* Why it\'s rare to come up with your final product on your first try and\\xa0the iterative part of product design process\\n\\t* Taking a year (multiple seasons) to test the product\\n\\t* Jill\'s experience getting\\xa0laughed out of a gardening forum -\\xa0and landing her first user who was also a business owner with a similar experience\\n\\t* Selling Chicken Armor on eBay to validate the market\\n\\t* Handling customer objections and their perception of quality through money back guarantees and up-front education\\n\\t* Why Jill and her husband abandoned pursuit of a\\xa0patent\\n\\t* Why they haven\'t scaled up to large scale manufacturing and distribution or branched out into other designs and target markets\\n\\t* When sales actually picked up and Jill\'s solution to marketing and outreach (especially for unique products)\\n\\t* The product sales as a result of mentions in large broad publications versus small targeted outlets\\n\\t* Their most successful marketing tactic - pitching to the editors of publications and appealing to their audience worked better than influential bloggers and magazine ads\\n\\t* Some of the other passive income streams that Jill has started\\n\\t* How to know when you should continue validating your market, and when to quit\\n\\n\\nLinks and resources mentioned in this episode\\n\\n\\t* Website\\n\\n\\t* chickenarmor.com\\n\\t* byjillb.com\\n\\n\\n\\t* Social Media\\n\\n\\t* Twitter: @chickenarmor\\n\\t* Facebook:\\xa0facebook.com/chickenarmor\\n\\t* Instagram:\\xa0\\n\\t* Pinterest:\\xa0pinterest.com/chickenarmor\\n\\t* Google Plus:\\xa0+Chickenarmorsaddles'