The Storytelling Mindset

Published: March 8, 2017, 3:11 p.m.

In this Focus Forty episode, I continue speaking with Donna Lichaw who is a consultant, speaker, writer, and educator. She speaks about the Storytelling Mindset and storytelling as a tool for creating products users love. She is the author of the book The User’s Journey: Storymapping Products That People Love. Who is Donna Lichaw? Donna Lichaw brings almost two […]

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